Content is king on Search Engine Optimization
Google is know all and see all. All indexed keyword is based on content of your page, even if you just put in keyword meta tag, but if you don’t have related content for that keyword, your page will not rank well.
Every page has main part that more important to search engine. Another elements like Javascript code, date time information, or advertisement has much less important value for search engine.
Fresher and staler document can have different rank on search result base on user preferences. for example user want to search about “Winner of Premiere League” will give fresher document results.
By building a good and unique content, we can maintain our page for good rank on search engine result page based on what topic your site is about. so try to focus on one theme is a good thing in this content industry. Forget about all guru said about complicated step to rank your site, or myth that said it is difficult to rank your site on search engine. Because by having a good content, many user will come to your site and some web master will make link to your page.
How we deliver our content to user, so they will come and come again to your site? Here are some tips for you :
- Write simple and sort as possible. People don’t want to read too much information in one paragraph. Try to have a paragraph with two or three sentences. If you have long content, you can provide a detail page and just give brief description on main page. If user want to read detail, they can just click link for detail information.
- Use title or headline to make your pages more readable. It is also recommended technique for optimizing you page (Search Engine Optimization).
- Build good navigation on your page. So user will easy to navigate to another related document. Using list will easier to scan your page quickly.
- Do not use underline to web text, because underline is used for hyperlinks. Don’t make your user confused.
- Write as you are on conversation with your visitor. Better to talk personally rather than talk to a group of people. User will have more attention if you are talk in personal conversation. Use word “you” and “I” to refer people.
- Focus on one theme on your site. It will help you to build a community. Because a group of people that has same topic will easier to understand each other.
- Tell your stories or your real life. People easier to follow your idea if it is related to something real.
- Read through your new content. Think if your user can follow your idea. Check for misspell. If you are not fluent with english, you can hire someone to check your grammar.
My conclusion is don’t stop writing. Try to create new content everyday will help you maintain your position on Search Engine Result Page.
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