Controlling Web Promotion using SEO Tools

After submitting our website to search engine and directories, the next step is about web promotion. Web promotion must be done regularly and consistently to maintain site positioning on search engine result page. Also we need to maintain popularity among others site. we need to remember that every time, our competitor will always growing through the market popularity.

Another things that we need to analysis our site traffic to see the effectiveness of web promotion that has done by us. With statistic tool like google analytic or webalizer we can have overview of site statistic. See which keyword the user often use to find your site. which page is most popular or how many time user is spending time on your site. Many others information that we can get from this tool.

The tools that we need to know is statistic tool, tool for link popularity, tool for keyword density, tool for page rank checker, and many other purposes.

Link Popularity

Link popularity is depend on search engine. because it is mention how popular of your site in a search engine. we can check link popularity using :

  • Search Engine : google.com (format link:www.mariocahyadi.com), alltheweb (format link.all:www.mariocahyadi.com), altavista.com (format: link:www.mariocahyadi.com), MSN (format linkdomain:www.mariocahyadi.com)
  • Using online application : http://www.addme.com/popularity.htm, http://www.linkpopularity.com, http://www.marketleap.com/publinkpop, http://www.trafficzap.com/linkpopularity.php,
  • Using desktop application : Trellian LinkPopularity ( http://www.trellian.com/seotoolkit ), Link Popularity Check http://www.axandra.com/LPC.exe ( Free ),

Web Visitor Statistic Tools

Every website must have visitor statistic facility to know the user behavior on your site. We can track for IP address, time visit, page opened, etc. Usually every web hosting has been installed a tool for this purpose, for example Statistic Analog, Webalizer, Awstats. You can find it on your site control panel (cpanel )

There is one tool that you need to know because it has complete overview of our site statistic. Google analytics is a free service that power by google to analysis your site. It is simple by putting a code that google provided for our site inside page that we want to analyze. And then the statistic will be shown on Google Analytic member area ( https://www.google.com/analytics )

Keyword Tool

Keyword gain important part of web promotion success. You will get potential user using a good keyword. There for keywords must be relevant with your product or service that you are provided.

There are some parameter that related to a keyword, such as :

  • Keyword repeat (frequency) : how often a keyword appear in keyword tag and description tag
  • Keyword density (weight) : how many times a keyword is appear in a page equivalent to number of text appear on that page.
  • Keyword promince : first keyword position on a paragraph.

Sometimes we are not aware about how we put keyword on our content, that we need a tool to analyze it. We can use online tool by JimWord. The url is http://www.jimworld.com/tools/keyword-analyzer. Using this tool we can analyze meta tag, one phrase keyword, two phrase keyword, three phase keyword, four phrase keyword

I will show you more detail about this section on next articles. so please check it out. you can also subscribe to our newsletter to get update from our site. Subscribe to Newsletter


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